Fredelyne "Freddie" Alcide
321-946-5656
www.blogtalkradio.com/Thefocalspot
thefocalspot@gmail.com
@thefocalspot
Professional Summary
Successful Communications and Marketing professional with over five years of experience in communications and company branding. Manages online radio show and led branding initiatives that were top ranked within the district. Excellent verbal skills as well as proficiency in media relations, social networking, marketing, advertising, and multi-media journalism.
Media Work Experience
BlogTalkRadio.Com/thefocalspot: New York, N.Y Jan 2009- Present Host
- Interviewed celebrities such as Rah Digga, Play from “Kid `N` Play”, and Mike Jones
- Incorporate advertising and marketing techniques through viral marketing (Facebook, LinkedIn and Twitter), word of mouth, phone messaging and e-mail blast
- Manages board operator through the internet
- Provides listeners opportunities to download segments on their computer or portable media player
- Promote local artists by featuring their music on my show for greater publicity
- Interview with Play from Kid~N~Play was rated #1 among thousands of other radio shows
Black Entertainment Television (BET): New York, N.Y. Sep 2010- Dec 2010 News/ Production Assistant Intern
- Pitched ideas during weekly news meetings to Senior Vice President, Vice President and producers.
- Learned basic camera skills and video editing skills using Adobe Final Cut Pro
- Transcribed on-air interviews for editing, post production and sound bites
- Assisted Ed Gordon and staff with administrative duties
- Researched news stories for headline stories
WCFB- Star 94.5 FM: Orlando, FLA.- Tom Joyner in the Morning and Michael Baisden in the Afternoon Aug 2009- Dec 2009 News/ Community Affairs Intern
- Researched and gathered information to create the “Community Minute”- daily one minute topical information pertaining to health, education, economic education that aired daily during Tom Joyner Morning Show
- Scheduled community influencers for “Community Connection”- 30 minute expanded version of the Community Minute. Airs on Sunday afternoons
- Edited radio segments using Adobe Audition
- Featured in Public Service Announcement for United Negro College Fund’s Education walk
WJHM- 102 Jamz: Orlando, FLA- Orlando’s official #1 station for Hip-Hop and R&B with the Steve Harvey Morning Show May 2007 – Aug 2007 Promotions Intern
- Hosted the “Top Four at Four” segment with the on-air personality
- Arranged on-air and online contests for listeners
- Developed and distributed marketing and promotion materials
- Participated in live remote broadcasts and remote appearances
General Work Experience
Coursesmart/ Mr. Youth: Orlando, FLA Jul 2009- Aug 2009 Campus Brand Ambassador
- Managed campaign activities and distribute promotional materials
- Ranked number two in highest electronic book sales
- Provided managers with weekly updates on program progress and competitor programs and events
Dance4life: London, England June 2009- July 2009 Marketing/Advertising Intern
- Collaborated in company’s re branding of logo
- Motivated Youth to take a stand against HIV and AIDS through dancing, discussion and education
Activities and Skills
- Completed Predator Training course and gained Basic camera and editing skills.
- Foreign Language Skills: Advanced Haitian Creole
- Computer Skills: Microsoft Office (Word, PowerPoint, Excel); Adobe Suite: Illustrator, Indesign and Photoshop, Logo design experience, basic Web Design and Adobe Audition Skills, and Adobe Final Cut Pro
Education
· University of Central Florida- Orlando, Florida, Bachelor of Arts: Interpersonal/Organizational Communication Minor: Sociology
